It’s not only Vogue that is demanding curves on the catwalk. New Zealand has caught up with the “cool to be curvy” trend and will be showcasing this new angle on fashion at this year’s New Zealand Fashion Week.
The fashion elite may disagree with this new trend, preferring their stick-thin, curve-less models. But we cannot ignore trends, and what’s hot right now is CURVES!
New Zealand Fashion week is up-sizing with it’s new curvaceous label The Carpenter’s Daughter, confirmed to show on the official schedule in September.
“Fashion Week only caters for 35 per cent of women and we cater for the other 65 per cent,” The Carpenter’s Daughter creator Caroline Marr says.
Geraldine Brophy wearing 'The Carpenters Daughter'
True to this, the stats show that 65 per cent of New Zealand Women are believed to be a size 16 or bigger, with an average dress size of 14 to 16.
Wellington award-winning actress and Dancing With the Stars finalist Geraldine Brophy has worn the label for 10 years, and applauds Fashion Week’s move. She posed for The Carpenter’s Daughter’s spring/summer 09/10 campaign, and is also now their ambassador.
This move is heartening and potentially the start of some big changes in the fashion industry. So far, the general public seems to be benefitting from the recession fashion-wise.
Riches to Rags 
Fantastic work so far Sarah. Keep it up.
LA